A full-page advertisement from Coca-Cola on page A13 of today's New York Times declares "Coca-Cola commits to: ... Market responsibly, including no advertising to children under 12 anywhere in the world."
On the face of it, this seems ridiculous. How is Coca-Cola going to prevent some child from seeing a Coca-Cola sign, or billboard, or vending machine, television commercial, or print newspaper ad?
If you go to the Coke web site there's a little more information. But this is the sort of claim that if it were being made by a politician or a mortgage lender would be the subject of a Times investigative reporting onslaught. When it's made in an advertisement in the Times' own pages by Coca-Cola, it gets a pass.