A Times article by Nicholas Confessore and Sarah Cohen appears under the derisive headline, "How Jeb Bush Spent $130 Million Running For President With Nothing To Show For It." It includes this passage:
Branding: $88,387
Right to Rise, the super PAC supporting Mr. Bush, and then his campaign directly, retained 30 Point Strategies, a public relations company in Bethesda, Md., specializing in "thought leadership" and "brand journalism," according to the firm's website. But in the end, the most lasting label of Mr. Bush was supplied by Mr. Trump: "low energy."
This incorrectly reports that what 30 Point provided the Right to Rise pac or the Bush campaign was "branding" or thought leadership. In fact that money paid purely for speechwriting — a bargain at the price, given that Hillary Clinton charged Goldman Sachs $675,000 for three speeches, and 30 Point provided Jeb Bush for a lot more than that for the $88,387. Reporting that would undercut the article's premise that Jeb Bush spent recklessly in pursuit of the presidency, but on the other hand, it would be accurate, which the story as written is not.
Ms. Cohen, incidentally, is president of the board of the organization Investigative Reporters and Editors. Her bio there describes her as "the editor for computer-assisted reporting at The New York Times." I don't know whether the computers she has assisting the reporters there allow the reporters to send emails outside the paper inquiring about the expenditures (as SmarterTimes, with many fewer resources than the Times, did) or look up phone numbers for the purpose of calling and asking, but there's no indication from the Times article, alas, that any reporting like that was done. We'll look forward to reading the correction on that one.